Developing a leadership strategy is important but often missed. If execution of (business) strategy is not going well, it could be due to leadership rather than the rest of the organization — you may not have a clear vision of what drives your business, who your leaders are, and how they are leading. Effective leaders must be held accountable and be consistent. While this article was written in response to the recession of 2008, its message holds true in our current crisis, and future obstacles to come: you need a solid leadership strategy, not just a business or organizational strategy.